About APOKRA

Pharmacist-founded in England, APOKRA creates clean-label supplements for families. Trusted by more than 3,000 reviewers on Amazon, our range includes vegan omega-3, omega-3 for kids, vitamin C for kids and vegan breastfeeding vitamins.

Our Story

APOKRA was founded to support a proactive approach to long-term health. The brand is built on the belief that practical, ethical and effective supplements are essential for wellbeing and prevention.

The company was established in England by brothers Matthew and Max Hanson, both qualified pharmacists. APOKRA continues a family legacy that began in the 1950s, when their grandfather, also a pharmacist, created and sold his own health products (pictured below).


Their personal experiences also shaped the brand’s purpose. The loss of their father to cancer, likely linked to smoking, reinforced their focus on prevention and healthier daily habits. Throughout their pharmacy careers, they saw that preventing illness through better nutrition is far more impactful than relying on treatment once disease develops. This philosophy remains central to APOKRA and aligns closely with the NHS emphasis on prevention and wellbeing.

The Founders

Matthew Hanson is a registered pharmacist with over 15 years of experience across the pharmaceutical and nutraceutical sectors. His commitment to evidence-based formulations ensures that every APOKRA product is both effective and safe.

Max Hanson, also a pharmacist, combines clinical knowledge with a strong focus on innovation and accessibility. His work centres on making high-quality nutrition practical for modern families.

Together, the founders lead APOKRA with a shared commitment to integrity, scientific transparency and family values.

Innovation at the Heart of the Brand

APOKRA introduced the first vegan algae-oil omega-3 DHA liquid to the UK market for kids, offering a pure and sustainable alternative to traditional fish oils. This makes APOKRA's vegan omega-3 suitable for children following vegetarian or vegan diets, as well as those who prefer to avoid the fishy taste of traditional fish oils.

The company was also the first to combine algae omega-3 with lysine in a tablet form for better absorption and combined with a vanilla coating to improve taste.

In addition, APOKRA developed a prenatal and postnatal tablet containing vegan omega-3, designed to reduce tablet load while supporting mothers from pre-conception through breastfeeding and onwards.

Meaning in Every Design

APOKRA Kids packaging is created with purpose and personality. Each kids’ product features playful icons such as tennis balls, bicycles and rockets symbolising movement, curiosity and healthy living.

The tennis ball icon is a tribute to the founders’ father, who introduced them to tennis and inspired their early commitment to healthy living. These design details reinforce the brand’s belief that wellbeing should be positive and part of everyday family life.

Our Commitment to Quality

Where possible, APOKRA always tries their best to formulate:

  • Clean-label formulations using natural ingredients

  • Formulations free from common allergens, heavy metals, gluten and lactose

  • Formulations with no preservatives and no artificial flavours or colours

  • Evidence-based, pharmacist-formulated products

APOKRA’s liquid drops offer simple, convenient nutrition for families. They are easy to measure, easy to mix into food or drink, or can be taken directly from the dropper — ideal for children and busy households.

As pharmacists, the founders place effectiveness and safety at the centre of every formulation. If a preservative is genuinely required to maintain nutrient stability, potency or microbiological safety, it must be included - otherwise the product would not remain effective throughout its shelf life. APOKRA only uses such ingredients when there is a clear functional need and always at the lowest level that ensures efficacy and compliance.

    Trusted by Families Across the UK

    With more than 3,000 verified reviews on Amazon, APOKRA is one of the UK’s most trusted clean-label supplement brands. Parents frequently highlight the taste, quality and ease of use of products such as APOKRA Omega-3 for Kids and Vitamin C Drops.

    APOKRA products are now stocked in more than 1,000 retail locations across the UK, including Superdrug, and the brand’s presence continues to grow across Europe.

    The company is especially well-regarded by families following vegetarian or vegan diets, offering clean and reliable sources of vegan omega-3 DHA and other essential nutrients. According to the European Food Safety Authority (EFSA), DHA contributes to normal brain and vision development, making APOKRA’s omega-3 range a smart choice for children and adults.

    Explore APOKRA

    Vegan Omega-3 Supplements
    Kids Vitamins
    Vegan Breastfeeding and Postnatal Vitamins
    APOKRA Blog

    Thank You

    Thank you to everyone who’s chosen APOKRA - from parents who share their stories with us to families who have chosen our products as part of their daily routine. Your trust means everything to us and drives every new idea we create.

    If there’s a particular product or formulation you’d love to see from APOKRA, we’d genuinely love to hear from you. The APOKRA team is always exploring new ways to make nutrition cleaner, simpler and more effective for families. You can reach the team directly through the contact page - we’d be happy to look into your ideas and see what’s possible.